“So this is Christmas and what have you done, another year over, a new one just begun.”
– John & Yoko.
It’s that time of year when we gather with friends and family to celebrate amidst the hustle and bustle of our industry. By the time Christmas rolls around, the year seems to unravel more quickly. So, we try to make a practice of setting aside time in the chaos of this season to survey the year that is soon to be over and plan for the new year that has seemingly already begun.
2018 has been an insane year for Plus Coffee. As is part and parcel for Plus, we’ve taken on a lot of new things. We tend to embrace the chaos and build the plane as it falls from the sky. And as exciting as that is, sitting here at the end of the year, it has become very evident that we may have overlooked a necessary ending in the life of this business.
Our downtown shop in the Tomorrow building has never really seen the growth we anticipated in the beginning. We’re really proud of that space and the work we’ve done there to serve the folks who have become loyal supporters over the past year and a half. However, the numbers just don’t add up and it no longer make sense for us to continue doing business in that spot. For the health of our whole business, we’ve decided to close up shop downtown. As 2018 comes to a close, our downtown shop will close as well. This means next Friday, December 28 will be our last day of operation. We will really miss making great coffee for all the people we have served there. We truly consider y’all some of our nearest and dearest friends and hope to see you all at our St Elmo shop in the New Year.
This hurts more than you know, but we want to be the kind of business that shares our successes and our failures with the people who support us. It’s been said that failure is feedback. We want to be transparent and we want to be around for a long time. We want to learn from the feedback and become a more well rounded company for it. In order to do that, we have to say goodbye to the parts of our business that just don’t work and move forward by focusing on the parts that do. We believe this will provide an opportunity to better care for our employees and our customers.
We’ve seen some incredible growth at our St Elmo shop this year and are so looking forward to the growth there in 2019. We have some big plans for Common General, our new shared space with Mama Crunk’s Pies and Belle Chocolates. The opportunities there are unfolding quickly and we hope to steward that growth well. A renewed focus there will mean a much more sustainable future for our business. Which means we get to serve you better. Stay tuned for big things in the New Year. Here’s to 2019. Let’s hope it’s a good one.
Matt E. Park
Founder + Owner
PLUS COFFEE | CHATTANOOGA, TN